Quote of the Week

“If dogs don’t like your dog food, the packaging doesn’t matter” – Stephen Denny

ABOUT

Stephen Denny is a competitive strategy + marketing consultant, helping emerging brands define their competitive positioning, communication strategies and implementation plans in the market. He is the author of Killing Giants: 10 Strategies to Topple the Goliath In Your Industry (Portfolio US & Penguin UK).

Apart from writing and consulting, Denny is a frequent speaker on competitive strategy and marketing. He holds multiple patents, has lived and worked in both the US and Japan, and has an MBA from the Wharton School.

Prior to consulting, he was a 20+ year senior marketing executive having managed the people, strategy and budgets at brand name technology companies like at Sony, Onstar, Iomega and Plantronics.  He lives just south of Santa Cruz, CA.