WHAT ARE ALL MARKETERS AND ADVERTISERS TALKING ABOUT THIS WEEK?

Are you worn out with Super Bowl ad coverage? I sure hope not because I cannot refrain myself from opining. Why? First of all, because I love watching TV commercials (almost as much as I love producing them).  I am that annoying person who will stop forwarding past commercial blocks if I see an intriguing spot. But secondly, as a marketer, I always question a brand's creative especially when it comes to spending millions of dollars on a spot or two in the Super Bowl (this year’s ad spend for the event is estimated to be $419 million despite a declining viewing audience). I

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