The most successful people listen…
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Content marketing is really like a first date…
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For those of us who have spent time in developing products for children, we all understand the importance of play - imaginative play, nurturing play, outdoor play, and the list goes on. Well, thanks to a recent clinical report from the American Academy of Pediatrics…
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Get ready to start tappin' your toes because this is a great video!
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In today's "internet of things" COPPA is even more relevant than when it was first introduced in 1998 when the internet was still in its infancy. Think of all of the children's toys on the market that allow interconnectivity. Toy companies need to think about this above and beyond their website.
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In today's world of heightened awareness of the importance of diversity - ethnic, religious and gender - what role should marketers and advertisers play?
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“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
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It is increasingly important for us senior marketers, who came of age prior to the internet of things, the internet itself, not to mention social media platforms, to provide guidance to the younger professionals not to slip down the slippery slope of only focusing on digital.
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Here is another interesting item that Facebook seems to be sweeping under the rug.
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“Inspiration doesn't respond to meeting requests. You can't schedule greatness.” – Jay Baer
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The complete liquidation of Toys’R’Us in the US is a shock and a blow to the toy industry, consumers and, not to mention, the loss of 33,000 jobs!
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“Content is King but engagement is Queen, and the lady rules the house!” - Mari Smith
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By May 2018 everyone with customer data will need to be compliant, not just marketers in the EU, but to all foreign companies processing and collecting the data of EU residents.
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Are you worn out with Super Bowl ad coverage? I sure hope not because I cannot refrain myself from opining. Why? First of all, because I love watching TV commercials (almost as much as I love producing them). I am that annoying person who will stop forwarding past commercial blocks if I see an intriguing spot. But secondly, as a marketer, I always question a brand's creative especially when it comes to spending millions of dollars on a spot or two in the Super Bowl (this year’s ad spend for the event is estimated to be $419 million despite a declining viewing audience). I
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I have been thinking about this subject for quite some time. I was having a discussion with a toy designer friend of mind and she was telling me about a new doll line she had worked on. She was very disappointed when a big box retailer turned it down because "dolls don't sell". What??
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Low and behold - there was a free return shipping option. All I had to do was to drop the package off at Kohls.
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I would argue that a strong brand is what is necessary to combat the continual downward spiral of price erosion.
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