In today's world of heightened awareness of the importance of diversity - ethnic, religious and gender - what role should marketers and advertisers play?
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It is increasingly important for us senior marketers, who came of age prior to the internet of things, the internet itself, not to mention social media platforms, to provide guidance to the younger professionals not to slip down the slippery slope of only focusing on digital.
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Are you worn out with Super Bowl ad coverage? I sure hope not because I cannot refrain myself from opining. Why? First of all, because I love watching TV commercials (almost as much as I love producing them). I am that annoying person who will stop forwarding past commercial blocks if I see an intriguing spot. But secondly, as a marketer, I always question a brand's creative especially when it comes to spending millions of dollars on a spot or two in the Super Bowl (this year’s ad spend for the event is estimated to be $419 million despite a declining viewing audience). I
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