Content marketing is really like a first date…
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Get ready to start tappin' your toes because this is a great video!
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In today's world of heightened awareness of the importance of diversity - ethnic, religious and gender - what role should marketers and advertisers play?
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“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
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It is increasingly important for us senior marketers, who came of age prior to the internet of things, the internet itself, not to mention social media platforms, to provide guidance to the younger professionals not to slip down the slippery slope of only focusing on digital.
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Here is another interesting item that Facebook seems to be sweeping under the rug.
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By May 2018 everyone with customer data will need to be compliant, not just marketers in the EU, but to all foreign companies processing and collecting the data of EU residents.
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I would argue that a strong brand is what is necessary to combat the continual downward spiral of price erosion.
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